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Political Communications : The General Election Campaign of 1992 - Ivor Crewe

Political Communications

The General Election Campaign of 1992

By: Ivor Crewe (Editor), Brian Gosschalk (Editor)

Paperback Published: 16th October 1995
ISBN: 9780521469647
Number Of Pages: 296

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  • Hardcover View Product Published: 25th August 1995
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The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how it is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written not only by academic scholars, but by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workers - indeed, to all with an active interest in elections and the mass media in Britain.

Introduction
The Politicians
The Conservative campaign: against the odds John Wakeham
The Liberal Democrats' campaign Richard Holme
The Labour campaign Robin Cook
The Strategists
The Conservative Party's strategy Shaun Woodward
The Labour Party's strategy David Hill
The Liberal Democrats' strategy Des Wilson
The Campaign on Television
The parties and television Richard Tait
Struggles for meaningful election communication: television journalism at the BBC, 1992
Old values versus news values: the British 1992 general election campaign on television
People metering: scientific research or clapometer?
The Campaign in the Press
`Fact is free but comment is sacred'; or, Was it The Sun wot won it?
Characters and assassinations: portrayals of John Major and Neil Kinnock in The Daily Mirror and The Sun Colin Seymour
Failing to set the agenda: the role of election press conferences in 1992
The Opinion Polls in the Campaign
The polls and the 1992 general election
The use of panel studies in British general elections
Forecasting the 1992 election: the BBC experience
The ITN exit poll
The impact of the 1992 general election on the image of public opinion surveys
Majorspeak: observations on the Prime Minister's style of speaking
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521469647
ISBN-10: 0521469643
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 296
Published: 16th October 1995
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.7
Weight (kg): 0.44

Earn 85 Qantas Points
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