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Political Advertising in Western Democracies : Parties and Candidates on Television - Professor Lynda Lee Kaid

Political Advertising in Western Democracies

Parties and Candidates on Television

Paperback Published: 1st February 1995
ISBN: 9780803953529
Number Of Pages: 248

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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

An Introduction to Parties and Candidates on Television
A Comparative Perspective on Political Advertising
Media and Political System Characteristics
Political Advertising on Television
The British Experience
The Role of Television Broadcasts in Promoting French Presidential Candidiates
Television Spots in the German National Elections
Content and Effects
The Presentation of Italian Candidates and Parties in Television Advertising
Overcoming Advertising and Diversity
The Utility of Television Political Advertising in Israel
Political Advertising in Denmark
The Blank Spot
Political Advertising in the Netherlands
The Northern European Exception
Political Advertising on TV in Finland
Political Commercials in American Presidential Elections
Political Advertising across Cultures
Comparing Content, Styles and Effects
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803953529
ISBN-10: 0803953526
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 248
Published: 1st February 1995
Country of Publication: US
Dimensions (cm): 21.59 x 13.97  x 1.45
Weight (kg): 0.32

Earn 166 Qantas Points
on this Book