Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China, and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile over of the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers, and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of sports, sporting goods, sports marketing, stadiums, teams, and leagues business in one value-priced package.
"...Valuable for planning purposes are the chapters devoted to major trends and industry outlooks - The content of this reference resource will provide many answers for researchers, students and general information seekers."
PLUNKETT'S SPORTS INDUSTRY ALMANAC 2011 CONTENTS A Short Sports Industry Glossary xi Introduction 1 How To Use This Book 3 Chapter 1: Major Trends in the Sports Industry 7 1) Introduction to the Sports Industry 7 2) NFL: The Biggest Money in U.S. Sports 9 3) Revenue Sharing Boosts Major League Baseball 11 4) NBA Team Values Fall/NBA China Progresses 12 5) NHL Ticket Sales Slow 13 6) NASCAR Revenues Face Challenges/Best Teams Require Massive Investment 14 7) Lucrative Television Rights Bring in Big Bucks 14 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own 15 9) NCAA Sports Are Big Business 16 10) Golf Tournaments Face Sponsorship Challenge 17 11) Fantasy Sports Post Growth, Creating $800 Million in Revenue Online 18 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages 18 13) Lacrosse May Be the Fastest-Growing Team Sport in America 19 14) Sports Agents Become Indispensable/Sports Marketing Booms in China 20 15) New Platforms Revolutionize Electronic Games/Microsoft's New Kinect (Natal) Raises the Standard 21 16) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants 23 17) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel 24 18) Athletic Footwear Draws Big Names from Athletes to Designers 24 19) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China 25 20) Exercise Apparel Sales Fall Slightly 25 21) Nanotechnology Has a Growing Role in Sports Equipment 26 22) High-Tech, Nanotech and Smart Fabrics Proliferate 27 Chapter 2: Sports Industry Statistics 29 Sports Industry Overview 30 Selected U.S. Sports Industry Revenues: 2001-2008 31 Sports Industry Expenses & Sources of Revenue, U.S.: 2005-2008 32 U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2005-2008 33 Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 2000-2008 34 Exports of Sporting & Athletic Equipment, U.S.: 2004-Q1 2010 35 Imports of Sporting & Athletic Equipment, U.S.: 2004-Q1 2010 36 Overview of the Media Contracts of the Four Big Sports 37 Sports Industry Employment by Business Type, U.S.: 2005-2009 38 Chapter 3: Important Sports Industry Contacts 39 Addresses, Telephone Numbers and Internet Sites Chapter 4: THE SPORTS 350: Who They Are and How They Were Chosen 63 Industry List, With Codes 64 Index of Rankings Within Industry Groups 66 Alphabetical Index 75 Index of U.S. Headquarters Location by State 78 Index of Non-U.S. Headquarters Location by Country 82 Index by Regions of the U.S. Where the Firms Have Locations 83 Index by Firms with International Operations 89 Individual Profiles on each of THE SPORTS 350 91 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 450 Index of Subsidiaries, Brand Names and Selected Affiliations 452