Pharmaceutical Marketing

A Practical Guide

By: Dimitris Dogramatzis

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Hardcover | 1 October 2001 | Edition Number 1

At a Glance

Hardcover
402 Pages

Dimensions(cm)
26.5 x 18.5 x 3

Hardcover

RRP $420.00

$359.75

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Marketing a drug isn't like marketing a television set, a mountain bike, or a pair of shoes. And yet, despite the wealth of education, literature, and other resources available to marketers of consumer goods, finding information specific to marketing pharmaceutical products has been nearly impossible. Pharmaceutical Marketing fills this gap. Designed as a practical marketing guide specific to the pharmaceutical industry, this book applies current marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders, including prescribing physicians, regulators, and health insurance and managed care organizations.

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