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Persuasion 4th edn : The art of influencing people - James Borg

Persuasion 4th edn

The art of influencing people


Published: 29th August 2013
Ships: 7 to 10 business days
7 to 10 business days
RRP $23.95
if ordered within

New Edition View Product

Published: 28th August 2016
Ships: 7 to 10 business days
7 to 10 business days
RRP $35.95

What would it be like to get people to do what you want, when you want?

Imagine a 'better you' who's incredibly persuasive: you charm effortlessly, you gain trust quickly, you're more influential, and you win people over easily.

Think that sounds impossible? It's not. It's completely possible with Persuasion.

This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around, will help you:

  • Listen properly to people to find out what they really want
  • Win more attention and keep it
  • Mind your body language and read other people's
  • Say the right thing at the right time, every time
  • Get the best result in every negotiation

James Borg's Persuasion will give you the magic formula to mastering the power of persuasion - the ultimate way to achieve success in work and life.

  • Foreword
  • Publisher's acknowledgements
  • Introduction
  • 1. The power of persuasion
  • 2. Being a good listener
  • 3. Attention please
  • 4. Mind your body language
  • 5. Memory magic
  • 6. Make words work for you - the power of psycholinguistics
  • 7. Telephone telepathy
  • 8. Negotiating for mutual benefit
  • 9. 'Difficult' people (and their behaviour)
  • 10. The personality spectrum
  • Appendix
  • Afterword
  • Index

ISBN: 9781292004495
ISBN-10: 1292004495
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 29th August 2013
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 19.8 x 13.0  x 2.1
Weight (kg): 0.42
Edition Number: 4
Edition Type: New edition