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Persuading People : An Introduction to Rhetoric - Robert Cockcroft

Paperback Published: 31st March 2014
ISBN: 9781137003676
Number Of Pages: 208

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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

Previous edition praise:

'...a highly valuable tool for linguists and literary critics, offering an updated presentation of ancient rhetoric, as reinterpreted for the present day. It is an attractive, friendly book, which reads very well...' - Raquel Hidalgo Downing, Estudios Ingleses de la Universidad Complutense

Preface Introduction 1. Old and New Foundations 2. Personality and Stance 3. Emotional Engagement 4. Reason: The Resources of Argument 5. Reason: Choice and Judgement 6. The Persuasive Process 7. Persuasive Style - The Repertoire 8. Practising Persuasion Conclusion Appendix A: More on the Models Appendix B: Further Rhetorical Devices Appendix C: A Finding List for Rhetorical Devices References Index

ISBN: 9781137003676
ISBN-10: 1137003677
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 208
Published: 31st March 2014
Publisher: SPRINGER VERLAG GMBH
Country of Publication: GB
Dimensions (cm): 21.9 x 14.2  x 1.7
Weight (kg): 0.44
Edition Number: 3
Edition Type: Revised