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Persuading People : Expert Solutions to Everyday Challenges - Harvard Business School Press

Persuading People

Expert Solutions to Everyday Challenges

By: Harvard Business School Press (Compiled by)

Paperback Published: 4th March 2008
ISBN: 9781422122730
Number Of Pages: 91

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas

Mentor's Message: Why Master the Art and Science of Persuasion?
Persuading People: The Basicsp. 1
Understanding Persuasionp. 3
Building Your Credibilityp. 11
Understanding Your Audiencep. 17
Winning Your Audience's Mindp. 27
Capturing Your Audience's Heartp. 37
Overcoming Resistance from Listenersp. 47
Activating Audience Self-Persuasionp. 59
Tips and Toolsp. 65
Tools for Persuading Peoplep. 67
Test Yourselfp. 77
To Learn Morep. 85
Sources for Persuading Peoplep. 91
Notesp. 93
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781422122730
ISBN-10: 1422122735
Series: Pocket Mentor
Audience: General
Format: Paperback
Language: English
Number Of Pages: 91
Published: 4th March 2008
Country of Publication: US
Dimensions (cm): 17.88 x 12.62  x 0.79
Weight (kg): 0.11

Earn 32 Qantas Points
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