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Perspectives on Strategy-Contributions of Porter :  Contributions of Michael E. Porter - F. A. J. van den Bosch

Perspectives on Strategy-Contributions of Porter

Contributions of Michael E. Porter

By: F. A. J. van den Bosch (Editor), A. P. de Man (Editor)

Hardcover Published: 14th March 1997
ISBN: 9780792398950
Number Of Pages: 107

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The purpose of this book is to focus on the contribution of one of the most prominent scholars in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective. Using such a dual perspective may improve the relevance of strategy research for the business community. Four leading chief executives, two from European multinationals (Royal Dutch/Shell Group and Unilever N.V.) and two from important Dutch public organizations (the Port of Rotterdam and the Ministry of Economic Affairs), were invited to reflect on Porter's contributions to four levels of analysis: (1) business level strategy, (2) corporate level strategy, (3) regional competitiveness and finally (4) national competitiveness. Against this background, the book is structured as follows: Chapters 2 to 8 deal with the four mentioned levels of analysis from a dual perspective - theoretical and managerial. The two final chapters aim to find out how Porter's theories are related to each other and whether and how the different levels of analysis can be connected.

Introduction: Perspectives on Porterp. 1
Porter on business strategyp. 7
Business level strategy: Lessons from Shellp. 19
Porter on corporate strategyp. 25
Corporate strategy from a Unilever perspectivep. 35
Porter on national and regional competitive advantagep. 45
The Netherlands: more than flower powerp. 61
Rotterdam seen through Porter-coloured glassesp. 67
From positions to places?p. 81
Porter's contribution to more general and dynamic strategy frameworksp. 91
List of contributorsp. 101
Subject Indexp. 103
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780792398950
ISBN-10: 0792398955
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 107
Published: 14th March 1997
Publisher: Springer
Country of Publication: NL
Dimensions (cm): 23.5 x 15.5  x 1.3
Weight (kg): 0.35