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Perspectives on Minority Influence : European Studies in Social Psychology - Serge Moscovici

Perspectives on Minority Influence

European Studies in Social Psychology

By: Serge Moscovici (Editor), Gabriel Mugny (Editor), Eddy van Avermaet (Editor)

Hardcover

Published: 26th July 1985
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How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group', 'deviance' and 'convergence'.

Contributors
Preface
The Process of Minority Influence: Introduction
Innovation and minority influence
Social support and minority influence: the innovation effect reconsidered
Compromising public influence for private change
Conflict and conversion
Rigidity and minority influence: the influence of the social in social influence
Minority Influence in Groups: Introduction
Innovation and socialisation in small groups
When and how the minority prevails
The paradox of orthodox minorities: when orthodoxy infallibly fails
Conformity, innovation and the psychosocial law
Infra-group, intra-group and inter-group: construing levels of organisation in social influence
References
Subject index
Author index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521246958
ISBN-10: 0521246954
Series: European Studies in Social Psychology
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 276
Published: 26th July 1985
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.8 x 15.2  x 1.9
Weight (kg): 0.58