Perspectives on Minority Influence

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Hardcover | 26 August 1985

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276 Pages

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How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer fresh insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group' , 'deviance' and 'convergence'. This new perspective will be of interest not only to social and community psychologists, but also to political scientists concerned to understand how beliefs or behaviours are modified.

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You Can Find This Book In

Non-Fiction Society & Culture Social Groups Ethnic Studies Ethnic Minorities & Multicultural Studies Sociology & Anthropology Sociology Sociology & Family & Relationships Psychology Social Psychology The Self, Ego, Identity, Personality

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Paperback

Published: 24th March 2008

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Contributors
Preface
The Process of Minority Influence: Introduction
Innovation and minority influence
Social support and minority influence: the innovation effect reconsidered
Compromising public influence for private change
Conflict and conversion
Rigidity and minority influence: the influence of the social in social influence
Minority Influence in Groups: Introduction
Innovation and socialisation in small groups
When and how the minority prevails
The paradox of orthodox minorities: when orthodoxy infallibly fails
Conformity, innovation and the psychosocial law
Infra-group, intra-group and inter-group: construing levels of organisation in social influence
References
Subject index
Author index
Table of Contents provided by Publisher. All Rights Reserved.

Perspectives on Minority Influence

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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