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Personal Brands : Manage Your Life with Talent and Turn it into a Unique Experience - Roberto Alvarez del Blanco

Personal Brands

Manage Your Life with Talent and Turn it into a Unique Experience

Hardcover

Published: 27th October 2010
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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

My long-time friend, Roberto Alvarez del Blanco is the ideal person to write this book. He has been skilled at managing his own brand and thus is a good role model. More relevant, he is one of the leading brand strategists and theorists in Europe, indeed in the world. This book should be a worthwhile addition to any library and will give a boost to the personal and professional life for anyone that follows it's teaching. - David Aaker, Emeritus Professor , Haas School of Business, University of California, Berkeley



'If you are looking for a change in your personal or professional life, and/or seeking psychological and economic success in the future - this book is aimed at you.' - Developing Leaders

List of Figuresp. vi
Forewordp. vii
Introductionp. x
Acknowledgmentsp. xii
Brand yourself, or be branded: Imagining life, identity and relationshipsp. 1
Introducing brand valuep. 2
Brand basicsp. 4
Emotional connection and personal brandingp. 5
Identityp. 7
Identity structurep. 7
Extended identityp. 8
Blending key identity elementsp. 9
Toward identity transitionp. 10
Signs of identityp. 13
Exploring identityp. 16
Making connectionsp. 18
Relationshipsp. 19
Letting your personal brand speak for itselfp. 20
Personal brand and relationship dynamicsp. 21
Relationship quality and brandp. 22
Toward an identity/relationship strategyp. 23
How this book worksp. 25
Finding the best fit and the best relationships: Anthropology and needsp. 26
Anthropology and brandp. 27
External systemsp. 27
Evolutionp. 28
Societyp. 30
Internal systemsp. 31
Valuesp. 31
Measurementp. 32
Emotionp. 33
Mental modelsp. 34
Inferencep. 34
External constructsp. 35
Reassurance and transcendencep. 35
Self-actualizationp. 37
Socializationp. 38
Esteemp. 40
Identificationp. 40
Introversion and extroversionp. 41
New perspectives on needsp. 41
Neuroeconomicsp. 46
First steps: Talent, mission and couragep. 49
What is talent?p. 51
The talent threshold principlep. 54
Releasing talentp. 56
Adding charismap. 57
Building skillsp. 58
Mission criticalp. 61
Desired visionp. 63
Tangible imagep. 65
Blending proposal and missionp. 67
Couragep. 68
If it works for me ... Narcissism, authenticity and valuesp. 71
Narcissismp. 72
Authenticityp. 74
Valuesp. 76
The value systemp. 77
The value force-fieldp. 86
Value propositionp. 88
Value and the economic rolep. 90
'It's the difference, stupid!' Relevance, energy and differentiationp. 92
Measuring relevancep. 94
Strategies to create and maintain relevancep. 96
Trend neglectorsp. 97
Trend respondersp. 97
Trend driversp. 98
Relevance versus holding firmp. 100
Energizing the personal brandp. 101
Maximizing energyp. 102
Differentiationp. 103
Brand differentiatedp. 107
Keeping differentiationp. 111
Dress for success, get up on the stage and perform: Reputation, image and positioningp. 113
Personal reputationp. 115
Building reputation for your personal brandp. 118
Key elements in personal brand reputationp. 120
The fundamental pillars of reputationp. 122
Imagep. 124
Characterp. 126
Positioningp. 131
Give yourself that personal touch: Creativity, aesthetics and optimismp. 135
Experience and personal creative resourcesp. 137
Creative common sensep. 138
Stimulating levels of creativityp. 140
Getting ready to be creativep. 147
Aestheticsp. 148
Stylep. 152
Optimismp. 156
Smart optimismp. 158
Give me a lever long enough and I shall move the world: Leadership, influence and powerp. 160
Personal leadership traitsp. 162
Resounding leadershipp. 165
Leadership stylesp. 168
Changing mentalityp. 172
Influencep. 177
Powerp. 181
Reach for the stars ... Architecture and good governance for your personal brandp. 188
Symbolic actionp. 191
Non-verbal communicationp. 194
Signs of characterp. 199
Storytellingp. 200
Reference points for good governancep. 205
Design and live your personal brand ... with passion: Setting an agenda for your action planp. 208
First stepsp. 208
A new horizonp. 209
Enabling this new journeyp. 210
Referencesp. 214
Indexp. 221
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780230252639
ISBN-10: 023025263X
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 226
Published: 27th October 2010
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 23.5 x 15.5  x 2.29
Weight (kg): 0.52
Edition Number: 1