Performance Feedback Strategies

Driving Successful Behavior Change

By: Sandra Mashihi, Kenneth M. Nowack

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Paperback | 9 July 2025

At a Glance

Paperback
256 Pages

Dimensions(cm)
22.8 x 15.2 x 1.6

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Unlock the full potential of your employees with effective feedback.

Providing performance feedback is one of the most challenging tasks leaders face. Feedback often sparks frustration and fear for both leaders and their teams. Why? Because there is a disconnect between what leaders think they are communicating and what employees receive.

In this essential book, leadership experts Mashihi and Nowack offer leaders their four-part Performance Feedback Coaching Model, designed to bridge this gap. After over a decade spent developing, testing, and refining their model with leaders around the world, the authors offer this powerful framework based on research in neuroscience and psychology.

The book equips leaders at all levels with practical strategies and tools to deliver tailored feedback that aligns with each employee’s unique skills and interpersonal strengths. By personalizing feedback, leaders can inspire significant improvements in employee behavior, creating a workplace where leaders achieve their goals and employees thrive—a true win-win situation. The authors share powerful stories, real-life examples, and user-friendly tips, as well as questionnaires, worksheets, and other tools leaders can apply immediately in managing today''s diverse and global workforce.

With this book as your roadmap, you will have the guidance you need to improve your employees’ development, performance, motivation, satisfaction, and retention.

Industry Reviews

"Performance Feedback Strategies is one of those rare business books that are rooted in rock-solid science and deliver principles that can be put into use by everyone in your organization. The suggested models for performance feedback are incredibly useful and have withstood the test of time."
-Joel A. DiGirolamo, International Coaching Federation, Vice President of Research and Data Science

“Ken and Sandra combine their considerable experience in serious research, hands-on consulting, training, and coaching as well as innumerable dialogues with other performance leaders to deliver a performance feedback framework that works. You cannot close this book without finding at least three great takeaways on how to improve performance feedback.”
—Beverly Kaye, Co-Author, Love 'Em or Lose 'Em, Help Them Grow or Watch Them Go, and Up Is Not the Only Way

“Sandra Mashihi and Ken Nowack's book is an invaluable resource offering strategies that anybody can implement immediately to improve their feedback skills and drive positive organizational change. The integration of AI in feedback processes makes this the business book of our time.”
—Theresa Edy Kiene, CEO, Girl Scouts of Greater Los Angeles

“Performance Feedback Strategies masterfully blends the science of feedback with the practice of coaching to bring forth pragmatic approaches to navigating the challenges of feedback conversations with both high and low performers. A must-read for people managers!”
—Woody Woodward, PhD, PCC, Clinical Assistant Professor, Executive Coaching and Director, NYU School of Professional Studies Coaching Innovation Lab

“Ken and Sandra review the science of feedback and use examples to show how sharing candid, concrete, feedforward information effectively facilitates employee professional development and improves operational performance. This entirely practical book gives managers the strategies and checklists they need to make communication easier and more effective.”
—Paul J. Zak, PhD, Distinguished University Professor, Claremont Graduate University; Founder, Immersion Neuroscience; Author, Immersion: The Science of the Extraordinary and the Source of Happiness

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