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Paying with Plastic : The Digital Revolution in Buying and Borrowing - David S. Evans

Paying with Plastic

The Digital Revolution in Buying and Borrowing

Paperback Published: 17th December 2004
ISBN: 9780262550581
Number Of Pages: 384
For Ages: 18+ years old

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The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. "Paying with Plastic" is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, "Paying with Plastic" delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes--including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce--that could alter the payment card industry dramatically in the years to come.

Well-written and clearly presented.

-Tudor Marshall, The Business Economist
An excellent treatment of the payment card industry's evolving structure and conduct.

-Daniel Pope, Enterprise & Society * Reviews *
Well-written and clearly presented.

-Tudor Marshall, The Business Economist * Reviews *

Prefacep. xi
Acknowledgmentsp. xv
Plastic Cardsp. 1
From Seashells to Electronsp. 25
More Than Moneyp. 53
From Gourmets to the Massesp. 87
From Sardi's to Saks.comp. 115
It Takes Two to Tangop. 133
Co-opetition and the Payment Card Ecosystemp. 159
System Warsp. 185
Issuer Brawlsp. 213
Backroom Battlesp. 247
The Antitrust Warsp. 267
On the Brinkp. 297
And They Don't Take Cashp. 317
Sources and Notesp. 321
Selected Bibliographyp. 345
Indexp. 353
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780262550581
ISBN-10: 026255058X
Series: The MIT Press
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 384
Published: 17th December 2004
Publisher: MIT Press Ltd
Country of Publication: US
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.52
Edition Number: 2
Edition Type: New edition