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Pay No Attention to That Man Behind the Curtain : How Technology Has Made Traditional Advertising Obsolete - Patrick Griffin

Pay No Attention to That Man Behind the Curtain

How Technology Has Made Traditional Advertising Obsolete

Paperback

Published: 23rd April 2010
Ships: 7 to 10 business days
7 to 10 business days
RRP $35.57
$33.75

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Published: 27th April 2010
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  • Hardcover View Product Published: 23rd April 2010
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    $47.95

So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as "advertising" is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting "ad men" of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.

ISBN: 9781450219471
ISBN-10: 1450219470
Audience: General
Format: Paperback
Language: English
Number Of Pages: 188
Published: 23rd April 2010
Country of Publication: US
Dimensions (cm): 22.91 x 15.19  x 1.22
Weight (kg): 0.32