Track My Order
Help Centre
1300 187 187
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Patterns in Brand Monitoring : A Scientific Approach to Brand Protection Analysis - David Barnett
eTextbook alternate format product

Instant online reading.
Don't wait for delivery!
Go digital and save!

Patterns in Brand Monitoring

A Scientific Approach to Brand Protection Analysis

By: David Barnett

Paperback | 1 May 2025

At a Glance

Paperback

RRP $73.69

$60.25

18%OFF

or 4 interest-free payments of $15.06 with

 or 

Aims to ship in 7 to 10 business days

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity. Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies. The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.
Industry Reviews

"Patterns in Brand Monitoring looks at the challenges the internet poses to IP rights owners as well as the means to address them. A very popular topic these days, but David Barnett provides a level of detailed analysis that I have never seen before which elevates the conversation to a whole other level. Essential reading for anyone attempting to protect IP, or just interested in learning more about this fascinating subject-an outstanding piece of work." -Charlie Abrahams, Brand Protection Veteran and Market Commentator

"David's unrivaled experience and knowledge provides a unique insight into brand monitoring. Using tried and tested methods, but also adapting to new challenges to find infringing or counterfeit content, this book is a must-read for anyone wanting to learn about how to find that key web page of interest." -Mo Ali, Brand Protection Expert, Obviously

"A must-read for professionals with an interest in, and responsibility for, the field of brand protection strategy, particularly in terms of rationalizing the financial return on investment and impact on brand value from such activities." -Bryn Anderson ACA, Valuation Director, Valuation Consulting

You Can Find This Book In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceSales & MarketingLawLaws of Specific JurisdictionsIntellectual Property LawCopyright LawComputing & I.T.Digital Lifestyle & Online World: Consumer & User Guides

More in Intellectual Property Law

Australian Intellectual Property Law : 4th Edition - Mark J. Davison

Australian Intellectual Property Law

4th Edition

Paperback

RRP $172.95

$135.95

21%
OFF
True Tracks : Respecting Indigenous knowledge and culture - Terri Janke

True Tracks

Respecting Indigenous knowledge and culture

Paperback

RRP $44.99

$37.00

18%
OFF
Australian Intellectual Property : 3rd edition - Kathy Bowrey

Australian Intellectual Property

3rd edition

Paperback

RRP $166.95

$128.75

23%
OFF
Copyright and Anonymity in the Creative User-Generated World - Rachel Maguire

Copyright and Anonymity in the Creative User-Generated World

Hardcover

RRP $180.00

$149.75

17%
OFF
The Handbook of Fashion Law - Eleonora Rosati

The Handbook of Fashion Law

Hardcover

$865.90

AI on Trial - Mark Deem

AI on Trial

Paperback

$180.25

Digitising Cultural Heritage : Clashes with Copyright Law - Pinar Oruç

Digitising Cultural Heritage

Clashes with Copyright Law

Hardcover

RRP $180.00

$149.75

17%
OFF
Law in the Metaverse - Jacqueline Watts

Law in the Metaverse

Paperback

$425.75

The Transition of the Patent System - Yuan Feng

The Transition of the Patent System

Hardcover

$305.00

Cybercrime : Key Issues and Debates - Alisdair A. Gillespie

Cybercrime

Key Issues and Debates

Paperback

$200.80

Cybercrime : Key Issues and Debates - Alisdair A. Gillespie

Cybercrime

Key Issues and Debates

Hardcover

$772.35

Intellectual Property : Commentary & Materials 6th Edition - David Price

Intellectual Property

Commentary & Materials 6th Edition

Paperback

RRP $204.00

$15.00

93%
OFF

This product is categorised by