Introduction. Part I: Corralling Your IP Assets: Intellectual Property Basics.
Chapter 1: Marshalling Your IP Tools.
Chapter 2: Fencing In the Herd.
Chapter 3: Calling in the Cavalry and Picking Up the Tab.
Chapter 4: Trade Secrets: Often-Overlooked IP Tools.
Part II: Going for the Gold: Patenting Your Product.
Chapter 5: Understanding Patents and How They Work.
Chapter 6: Testing the Patent Water Before You Dive in.
Chapter 7: Hoping It Ain't There: The Patent Search.
Chapter 8: Preparing Your Patent Application.
Chapter 9: Filing Your Patent Application.
Chapter 10: Wrestling with the Patent Examiner.
Chapter 11: Reeling In the Prize: Getting Your Patent Issued.
Part III: Asserting Your Copyrights.
Chapter 12: If It's Got Style, You've Got Copyrights.
Chapter 13: Untangling Ownership Issues.
Chapter 14: Giving Your Copyright Fangs.
Part IV: Protecting Your Commerical Identity.
Chapter 15: Flashing Your Badge.
Chapter 16: Coining the Next Household Name.
Chapter 17: Searching for Name Availability.
Chapter 18: Establishing and Registering Your Commercial Identifier.
Part V: Making Your IP Rights Work for You.
Chapter 19: All Abroad: Protecting Your IP Rights in Other Countries.
Chapter 20: Making 'Em Pay: Licensing Your IP Rights.
Chapter 21: Catching Them Rustlers (Infringers).
Part VI: The Part of Tens.
Chapter 22: Ten Most Common IP Misconceptions.
Chapter 23: Ten Patent Application Pitfalls.
Chapter 24: Ten Practical Copyright FAQs.
Chapter 25: The Ten Worst Naming Blunders.
Appendix: How to Use the CD-ROM.
Index.
