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Passion's Fortune : The Story of Mills & Boon - Joseph McAleer

Passion's Fortune

The Story of Mills & Boon

Hardcover Published: 1st December 1999
ISBN: 9780198204558
Number Of Pages: 322

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This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.

`McAleer treats his subject with both respect and humour.' Ian Morrison, Bibliographical Society of Australia and New Zealand Bulletin `McAleer is an engaging writer with the rare knack of weaving detailed statistical and financial data into an absorbing narrative. ... It is an exemplary history of a successful publishing house, and a sumpathetic and discriminating study of a pop culture phenomenon.' Ian Morrison, Bibliographical Society of Australia and New Zealand Bulletin `How Mills and Boon achieved its successful 'formula', and nurtured a group of talented authors to write their books, reads like a romance itself!' This England, Autumn 00. `The professionalism and industry of M & B authoresses are proverbial. This book is their monument.' Ian Norrie, Logos, 11/2, 2000. `stuffed full of vicarious thrills for secret M & B admirers.' Kate Chisholm, Sunday Telegraph 14/11/99 `Joe McAleer's Passion's Fortune is a well-written examination of the phenomenon that is the publishing firm whose name became synonymous with romance fiction... a book that is both informative about the establishing and continuing survival of a successful publishing firm and which also gives insights into the ideal author-editor relationship that all authors wish for and very few find.' Jay Dixon, Romantic Novelists' Association Newsletter `Passion's Fortune is likely to go a long way.' Catherine Wade, Contemporary Review June 2000. `well-written history.' Jeremy Lewis, The Oldie, November 1999

Part I. Establishing the Imprint: The History Mr Mills and Mr Boon 1908-1913 The Bubble Nearly Bursts, 1914-1928 A Boon without Mills, 1929-1945 Regrouping and Restructuring, 1946-1956 The Paperback Revolution, 1957-1972 Part II. Romance and Responsibility: Editorial Policy The Thirties: A Genre is Born The Forties: Flying the Flag The Fifties: Preserving the Legacy Women's Magazines: The Outside Editors The Sixties: Change and Experimentation Afterword: The Global Product and Its Product Bibliography Index

ISBN: 9780198204558
ISBN-10: 0198204558
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 322
Published: 1st December 1999
Country of Publication: GB
Dimensions (cm): 23.9 x 16.71  x 2.62
Weight (kg): 0.65