Partnerships Reimagined
Non-profit strategies to capture corporate value
By: Linda Garnett, Sharon Dann
Paperback | 1 March 2024
At a Glance
220 Pages
21.59 x 13.97 x 1.17
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Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.
Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs.
Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact.
You just need a roadmap to get there.
Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising.
The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation.
If you want to raise more funds and create lasting social impact, this is the way to get started.
Industry Reviews
I loved this book! Linda and Sharon really dove deep into everything you need to know about corporate partnerships. It's like they read the minds of partnership pros, answering all their burning questions. This is the go-to guide for any non-profit looking to step up their game and bring in more corporate support. In my book, this book is five stars!
Joe Waters, Selfish Giving USA
Are you keen to team up with companies to make a bigger impact? This easy-to-digest book is your go-to-whoa roadmap. It's an empowering read that reminds you of what's important and gives an easy-to-apply strategic checklist for your non-profit. My favourite bits? How to become partner-ready, engaging internal stakeholders, avoiding the cycle of frustration, reading corporate websites differently, idea-sparking stories of powerful partnerships, memorable acronyms so you retain the principles and pithy phrases that force you to do better, like 'solve, don't sell'. My advice? Take a couple of days out. Read each chapter, diagnose where to lift your game and populate your own improved partnership strategy and implementation plan.
Dr Wendy Scaife, Adjunct Associate Professor, Australian Centre for Philanthropy and Non-profit Studies, Queensland University of Technology (QUT)
Partnerships Reimagined is a must-read for anyone interested in gaining support to create impact. It highlights that these are unique relationships and provides a roadmap to success and avoiding barriers.
John McLeod, Senior Consultant, JBWere
There is so much valuable information in this book. Linda and Sharon really embrace one of the best things about the not-for-profit sector: honest knowledge sharing buoyed by a genuine desire for everyone to succeed in the quest to make the world a better place. Such wisdom in practical, relevant and intelligent advice sets future and current corporate partnership managers on a path to success.
It all resonated. I found myself nodding in agreement as I read, smiling at their humour and wishing I'd had this book when I started off in the world of corporate partnerships.
If you are already working in this space, it will inspire you to do more. It may reassure your current decisions and will most certainly challenge how you think about corporate partnerships. The real-life examples of successful partnerships are great for not-for-profits to think outside the box, as the book looks to break with tradition and move with the times.
If you are new to corporate partnerships, the book is laden with insightful tips that your charity can use to develop a solid strategy. It offers a blueprint for achieving your ultimate corporate partnership. If you use all the tips and follow the advice which can be found in the many templates, diagrams and examples, you will be on your way to landing your next sustainable and significant corporate partnership.
The Find, Win, Grow model is easy to adapt to your current partnership plan or to follow when you are at a loss for where to start. Corporate philanthropy has evolved, and this book will help you to learn, grow and move with those changes. But most importantly, it will help you succeed!
Sally Sweeney, Head of Dolly's Dream
Introduction
Letter to the reader
Letter to our younger selves
Busting the common myths about partnerships
How to use this book
1: The Changing Landscape of Partnerships
The evolution of corporate partnerships
The impact of COVID-19 and the cost-of-living crisis
The spectrum of corporate approaches to partnerships
Typical responses from non-profits
Corporates need you to be the solution
Conclusion
2: The Opportunity for Non-profits
The size of the opportunity is growing
Taking the F-word out of partnerships
Getting the full value of partnerships
Partnerships as an ecosystem
Harnessing the opportunity
Conclusion
3: FIND New Partners
Focus
Identify
Navigate
Decide
Partnerships require a proactive approach
Conclusion
4: WIN New Partners
The secret ingredient for success
Shaking off old habits
Preparation and research
Best sources of information
Developing your partnership hypothesis
Getting the first meeting
At the first meeting
The discovery meeting
The 5Ps of pitching and proposals
Pricing and how much to ask for
Dealing with objections
Conclusion
5: Grow Exceptional Partners
Prioritise
Nurture
Maximise value
Making a graceful exit
Conclusion
6: It Takes a Village
Partnerships present unique challenges
The role of leadership
Recruit for success
Mobilise your colleagues
Internal stakeholder checklist
The particular challenges of a federated organisation
Overcoming organisational boundaries
The costs and benefits of mobilising your village
Conclusion
7: Hello from the Other Side
Understanding your corporate audience
What's keeping corporate CEOs awake at night?
The payoff for getting it right
You have more in common than you realise
Solve, don't sell
Common themes and trends in partnerships
The best questions to ask each other
Conclusion
Afterword
Work with us
About the Authors
References
ISBN: 9780975644300
ISBN-10: 0975644300
Published: 1st March 2024
Format: Paperback
Language: English
Number of Pages: 220
Audience: General Adult
Publisher: LIGHTNING SOURCE INC
Dimensions (cm): 21.59 x 13.97 x 1.17
Weight (kg): 0.26
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