This pioneering and thought-provoking volume explores the strengths, weaknesses, and complex nature of participation in many diverse settings while pinpointing important related concepts such as power and control, conscientization, and empowerment and self-reliance. Two central themes run throughout Participatory Communication: development communication must be dialogic and transactional; and development communicators must play a critical role in offering new philosophies, concepts, and models which facilitate participation at all stages of the development process. With its judicious blend of theoretical models and case studies and its refreshing ability to challenge received wisdom concerning participation, development, and communication processes, Participatory Communication will interest a wide range of academics and professionals as well as voluntary agencies. "This book comes close to being unrivalled for its scope . . . and reflects the sincerity and concern of the contributors for the toiling marginalised muted millions." -Economic and Political Weekly "As a professor of development communication myself, I intend to read the book again and again. It fulfills the voracious requirements of the duty to profess to students. It is a virtual encyclopedia on development communication, what with its 21 chapters dedicated to one or the other aspect of the philosophies, theories, models, practices, and history of that field, particularly the concept of participation . . . All in all, the book celebrates a philosophy that `has influenced a generation' of practitioners, students, and scholars of development and communication." -Media Asia
Foreword - Paulo FriereThe Concept of Participation - Shirley A White Transforming Rhetoric to RealityPART ONE: PERSPECTIVES ON PARTICIPATIONParticipative Communication as a Part of Building the Participative Society - Juan Diaz BordenaveParticipatory Development Communication - Pradip Thomas Philosophical PremisesModernization, Post-Modernization Approaches to Participatory Communication for Development - Thomas L JacobsonCommunication Approaches to Participation and Development - Kevel J Kumar Challenging the Assumptions and PerspectivesPART TWO: PARTICIPATORY APPROACHES AND MODELSParticipatory Development Communication as a Social-Cultural Process - Robert WhiteParticipatory Development Communication as a Dialogical Process - Syed A RahimParticipatory Development Communication as Cultural Renewal - K Sadanandan Nair and Shirley A WhiteA Community-Based Learning Approach - Niell McKee Beyond Social MarketingPower and Conflict - Benjamin V Lozare Hidden Dimensions of Communication, Participative Planning and ActionPART THREE: PARTICIPATORY DECISION MAKING AND ACTIONParticipatory Decision Making - Joseph Ascroft A ParableParticipatory Decision Making in Third World Development - Joseph Ascroft and Sipho MasilelaDiffusion Theory and Participatory Decision Making - Joseph Ascroft and Robert AgungaOperational Impasses in Knowledge Sharing - Srinivas Melkote and Chandrasekhar Vallath Case Study ExamplesFacilitating Communication Within Rural and Marginal Communities - Sybil L James A Model for Development SupportPART FOUR: PARTICIPATORY MEssage MAKINGParticipatory Message Development - K Sadanandan Nair and Shirley A White A Conceptual FrameworkParticipatory Message Making with Video - Shirley A White and Pradeep K Patel Revelations from Studies in India and the USAKheda - Binod C Agrawal An Experiment in Participatory CommunicationParticipatory Rural Newspapers as Agents of Development - Francis P Kasoma A Reciprocal Agenda-Setting ModelMedia Production and the Process of Becoming in the Context of Community Building - Alfonzo B DezaParticipatory Communication for Development - Subhadra Belbase How Can We Achieve It?