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Paint to Win : Creative Strategic Management - Ronald M. Lowy

Paint to Win

Creative Strategic Management

Hardcover Published: 1st February 2004
ISBN: 9780761827030
Number Of Pages: 188

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Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

Acknowledgements
Introduction
The strategic palettep. 1
Getting startedp. 35
Capabilities and outside factorsp. 55
Sketchingp. 75
Fundamentalsp. 95
Painting techniquesp. 115
Making it happenp. 135
Checking your workp. 151
Selected sourcesp. 169
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780761827030
ISBN-10: 076182703X
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 188
Published: 1st February 2004
Publisher: University Press of America
Country of Publication: US
Dimensions (cm): 22.8 x 14.9  x 1.9
Weight (kg): 0.39