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Organizational Culture in Action : A Cultural Analysis Workbook - Gerald W. Driskill

Organizational Culture in Action

A Cultural Analysis Workbook

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Published: 14th September 2010
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`Applying the metaphor of method acting, this workbook is an essential primer for classes in communication and organizational culture. In a cogent and easily accessible style, it provides superb guidelines for observing, interpreting, and understanding the subtle and complex nuances of an organization's culture. The integration of qualitative research methods with cultural analyses makes this text distinctive and valuable addition to any organizational communication class' - Linda Putnam, University of California, Santa Barbara

Based on more than 20 years of experience the authors help students apply cultural insights to fostering diversity, supporting organizational change, making leadership more dynamic, exploring the link between ethics and culture, and making organizations more effective overall.

Unique to Organizational Culture in Action are the various examples the authors have included, which are taken from their consulting experience with more than 150 organizations. An example analysis from a student has also been included to show novice researchers how they too can improve their organizational performance using this workbook.

"This workbook does a tremendous job of making a lot of complex information easy to understand and apply to real situations." -- John Gribas
"Excellent and most applicable for any organization going through restructuring." -- Kumiko Watanuki

Preface
Acknowledgments
Cultural Analysis Planning
Introduction: Setting the Stage
Applying the Drama Metaphor
Determining Your Purposes for a Cultural Analysis
Identifying an Organization
Method Acting and Getting Real
The Significance of the Stage
Creativity and Constraint
The Value of a Cultural Analysis
The Value of Writing a Culture Article
Cultural Analysis Basics
Step One: Understanding the Concept of Culture: Constructing the Set
How Do You Define Culture?
Playing With Metaphors
Writing a Cultural Analysis Proposal
Step Two: Identifying Cultural Elements: Understanding Roles
Exploring Web Sites
Getting More From Our Stories
A Game of Metaphors
Cultural Data Collection and Interpretation
Method Acting: Textual Analysis
Selecting Texts for Analysis
Content Analysis
Critical Linguistic Analysis
Method Acting: Observation
A Potpourri of Things to Observe in Cultural Analysis
Alien Culture Observation
Note-Taking Guidelines
Method Acting: Interviews and Surveys
Sample Interview Questions for "Reading" a Culture
Alien Culture Interviews/Surveys
Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character
Finding a Theme
A Practice Stage
Reliability/Validity Check
Cultural Analysis Write-Up Guides
Cultural Analysis Application
Casting Against Type: Diversity
Are You a Privileged Member of Your Organizational Culture?
Diversity Survey
Improvisation: Managing Change
Forces Driving Change
Adapting Change Messages to the Culture
A Change Plan
A Change Case
An Honest Portrayal: Ethics
Ethical Heroes
Applying the Economizing Value Tension
Applying the Power Distancing Value Tension
Applying the Ecologizing Value Tension
Other Value Tensions
Ethics and Communication Leadership
Method Acting: Interviews and Surveys
Sample Interview Questions for "Reading" a Culture
Alien Culture Interviews/Surveys
Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character
Finding a Theme
A Practice Stage
Reliability/Validity Check
Cultural Analysis Write-Up Guides
Cultural Analysis Application
Casting Against Type: Diversity
Are You a Privileged Member of Your Organizational Culture?
Diversity Survey
Improvisation: Managing Change
Forces Driving Change
Adapting Change Messages to the Culture
A Change Plan
A Change Case
An Honest Portrayal: Ethics
Ethical Heroes
Applying the Economizing Value Tension
Applying the Power Distancing Value Tension
Applying the Ecologizing Value Tension
Other Value Tensions
Ethics and Communication Leadership
The Director's Chair: Symbolic Leadership
Assessing Yourself as a Leader
Case Study of Cultural Leadership
Reading Reviews: Organizational Effectiveness
How Do You Measure Effectiveness?
Finding the Drawbacks of the Best Fit
Gauging Effectiveness
Opening Night: Conclusion
Action Plan for Professional Communication Development
Organizational Development Action Plan
Appendix: Example Student Analysis
References
Index
About the Authors
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781412981088
ISBN-10: 1412981085
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 256
Published: 14th September 2010
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 27.9 x 21.6  x 1.4
Weight (kg): 0.66
Edition Number: 2
Edition Type: Revised