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Organizational Aspects of Health Communication Campaigns : What Works? - Thomas E. Backer

Organizational Aspects of Health Communication Campaigns

What Works?

By: Thomas E. Backer (Editor), Everett M. Rogers (Editor)

Paperback

Published: 1st July 1993
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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Introduction
Partnership for a Drug-Free America
An Experiment in Social Marketing
Commentary
Project STAR
A Substance-Abuse Prevention Campaign in Kansas City
Commentary
Turkey's Mass Media Family Planning Campaign
Commentary
The Stanford Five-City Heart Disease Prevention Project
Commentary
Diffusion and Re-Invention of Project DARE
Commentary
The Harvard Alcohol Project
Promoting the Designated Driver on Television
Commentary
Synthesis
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803949980
ISBN-10: 0803949987
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 250
Published: 1st July 1993
Country of Publication: US
Dimensions (cm): 21.84 x 14.22  x 1.7
Weight (kg): 0.36