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Optimal Bundling : Marketing Strategies for Improving Economic Performance - Ralph Fuerderer

Optimal Bundling

Marketing Strategies for Improving Economic Performance

By: Ralph Fuerderer (Editor), Andreas Herrmann (Editor), Georg Wuebker (Editor)

Hardcover Published: 21st January 1999
ISBN: 9783540652472
Number Of Pages: 299

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Introduction
Introduction to Price Bundlingp. 3
Bundling - A Powerful Method to Better Exploit Profit Potentialp. 7
Optimization Approaches
Optimal Price Bundling - Theory and Methodsp. 31
Stochastic Option Bundling and Bundle Pricingp. 61
Bundling and Pricing of Modular Machine Tools Under Demand Uncertaintyp. 87
Market-Oriented Complexity Management Using the Micromarket Management Conceptp. 119
Management Accounting and Product Varietyp. 133
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundlesp. 157
Behavioral Aspects
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundlesp. 177
Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Marketsp. 195
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustmentp. 209
Evaluating Multidimensional Prices in the Bundling Contextp. 237
Product and Service Bundling Decisions and their Effects on Purchase Intentionp. 253
Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Methodp. 269
Authorsp. 297
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783540652472
ISBN-10: 3540652477
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 299
Published: 21st January 1999
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.5 x 15.5  x 1.91
Weight (kg): 1.36