At Mach 1.5, encased in 20 tonnes of metal, fighter pilots don't have much time to think. They prepare on the ground to take on anything in the air, then get their job done.
Former fighter pilots Jim 'Murph' Murphy and Christian 'Boo' Boucousis have built on the techniques the air force has honed for 60 years. You'll make clearer decisions, and put them to action with more speed, more precision, more safety, and more success.
Flex's proven plan-brief-execute-debrief cycle is the original and most widely tested 'agile' approach, getting you better and better with each mission. It cuts through noise and complexity, engages people, and helps build an honest and open working culture. Flex also sets your purpose and destination, so that when your team gives their all, they'll deliver for your organisation.
The New York Giants used Flex to finally crack the Super Bowl. PepsiCo used Flex to take on Coke. You'll see how some remarkable businesses have relied on Flex, and some remarkable pilots have taken Flex to their businesses. You'll also feel what it's like to be in the seat of a Hornet, and why Flex is so appreciated by the pilots it keeps alive.
'The concept of using 'Top Gun' fighter pilots and drawing similarities to planning their missions to the business environment is right on target.' Johnson & Johnson
'If you don't believe in silver bullets, and if getting the basics right and outstanding execution mean something to you, then your time will be well spent on this book. The Flex model has been a 'multiplier' for us at Campbell Arnott's.' Umit Subasi, President Asia Pacific, Campbell Arnott's