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Nuts! - Jackie Freiberg

Paperback Published: 1st March 1998
ISBN: 9780767901840
Number Of Pages: 362

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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is " Hire people with a sense of humor, " and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping " reengineering, " " total quality management, " and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Industry Reviews

The remarkable story of the country's most successful airline and Herb Kelleher, the CEO who built it with integrity, guts, and nuts. "If you're interested in making your employees and customers raving fans of your business, Nuts! is a must read." --Ken Blanchard, Coauthor of The One Minute Manager

"Full of original insights, upbeat stories, and concrete suggestions, Nuts! shows how the power of principle-centered leadership inspires people to achieve incredible results." --Stephen Covey, author of The Seven Habits of Highly Effective People

"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it's a blueprint for all organizations that want to succeed--not just airlines." --Warren Bennis, author of On Becoming a Leader

Rated the #1 Company to Work for in America by Fortune magazine

About the Authors
Nuts? ... You Decidep. 2
Goliath Meets David: The Battle to Get off the Groundp. 14
The Battle Heats Up: Innovations Forged in the Fires of Competitionp. 28
A Maverick Emerges: The Creation of a Corporate Personalityp. 36
Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewardsp. 48
"Professionals" Need Not Apply: Hire for Attitude, Train for Skillsp. 64
Kill the Bureaucracy: Think Small, Act Fastp. 74
Act Like an Owner: Ask Questions, Think Resultsp. 96
Learn Like Crazy: Stay Fresh, Stretch to Growp. 112
Don't Fear Failure: Be Creative, Color outside the Linesp. 128
One Great Big Family: Create a Legendary Culturep. 144
Keeping the Spirit Alive: Preserve What You Valuep. 156
The Art of Celebrating Milestones: Revel in Your Accomplishmentsp. 174
Celebrating People with Big Hearts: Honor Those You Lovep. 190
Still Nuts After All These Years: Make Work Funp. 202
Luv: More Than Just a Ticker Symbolp. 216
Compassion for the Community: Give Back - It's the Right Thing to Dop. 234
Unconventional Advertising: Bending the Rules to Break a Great Storyp. 246
Customers Come Second: And Still Get Great Servicep. 268
Employees Come First: Great Service Begins at Homep. 282
Leaders Leading Leadersp. 298
Leadership from the Inside Outp. 312
Go Nuts!p. 320
Epiloguep. 328
Notes and Sourcesp. 330
Acknowledgmentsp. 347
Indexp. 352
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780767901840
ISBN-10: 0767901843
Audience: General
Format: Paperback
Language: English
Number Of Pages: 362
Published: 1st March 1998
Publisher: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Country of Publication: US
Dimensions (cm): 20.9 x 14.0  x 2.2
Weight (kg): 0.52
Edition Number: 1