An entertaining and thought-provoking series of case studies on how to future-proof your business in a digital age, from the founding editor of Wired.
The award-winning commentator on technology, innovation and trends reports back on his global quest to find truly bold visionary leaders who have recalibrated their businesses in radical ways so as to grow and succeed in the digital age.
At Wired, Rowan got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Nest, Twitter. Since then he has travelled the world and met countless other ambitious startups. He's heard talk of change agents and co-creation gurus, ideas portals and accelerators, make-a-thons and hackfests, paradigm shifts, pilgrimages to Silicon Valley and all sorts more corporate blather. But he's also discovered some genuinely exciting and transformative innovations, often in places you might least expect. And he's come away with practical takeaways for readers looking to apply these approaches immediately in their own businesses.
Get ready for:
The airline that rewards passengers for walking their dog
The bank that performs surgery
The shoe shop that rebuilt a town
"Wired UK seems to have provided Rowan, who was its founding editor, with an enviable launch pad from which he blasts off to talk to the world's most innovative people and companies. He does not squander the opportunity... Rowan's quest for "non-bullshit strategies that can really deliver" takes him from Tallinn to Hangzhou. It is an entertaining quest, well told, and illustrated with plenty of fresh examples from beyond the usual well-worn Silicon Valley legends." * FT Business Books of the Month *
"In Non-Bullshit Innovation, Rowan combines the deeply researched narrative of a great investigative journalist with the practical punch of a top keynote speaker and delivers a book that is both a deeply engrossing read and a hugely valuable guide. No bullshit." * Dan Cobley, serial entrepreneur, former Google UK MD *
"In this remarkable book, David Rowan has gone all around the world chronicling what is happening inside businesses as they invent the future. In each case he tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful about Rowan's journey is that he sticks to real examples of things that are actually happening, eschewing the vague abstractions so popular with innovation gurus - hence "non-bullshit" in the title. He does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments. And he focuses on the creation of markets, not just the invention of machines and gadgets: that is to say, innovation rather than invention." -- Matt Ridley * The Times *
"Perfectly observed, painfully funny and brutally honest, David Rowan has written a book which goes where no one dared to go. Its wisdom will save you a decade of heartache, confusion and self deception. It is the front line in the fight back towards sanity and the Innovation conversation can never be the same again." * Mark Adams, Chief Innovation Officer, VICE *
"Massively recommend 'David Rowan's new book 'Non-Bullshit Innovation' - it does exactly what the title promises, showing the best examples of real business innovation, with no guff at all." * Rohan Silver, Co-Founder of Second Home *