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No Rules Logos : Radical Design Solutions That Break the Rules - John Stones

No Rules Logos

Radical Design Solutions That Break the Rules

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Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction.

Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype.

Of course, in the world of No Rules anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories.

The book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colours or black and white'.

About the Author

John Stones is a journalist who has written for publications such as The Observer, Design Week, and Icon. He is the author of Total Design Sourcebook: Display for RotoVision. He lives in London, UK.

Thou shalt make a logo that is instantly readable
Thou shalt make the logo appropriate
Thou shalt make a marque that is constant and unchanging
Thou shalt keep it simple
Thou shalt not make mistakes
Thou shalt not create a rogue

ISBN: 9782888930525
ISBN-10: 2888930528
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 1st May 2009
Country of Publication: CH
Dimensions (cm): 23.4 x 23.8  x 2.4
Weight (kg): 0.884
Edition Number: 1