No Filter

The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

By: Sarah Frier

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Paperback | 16 February 2021

At a Glance

Paperback
352 Pages

Dimensions(cm)
2.2 x 12.9 x 19.5

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Product Description

The extraordinary inside story of how Instagram became the world's most successful app

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

'Deeply researched and highly entertaining.'
The Times

'Lively and revealing.'
Economist

'Clear-eyed and objective.'
New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

About the Author

Sarah Frier reports on social media companies for Bloomberg Newsfrom San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book.

Industry Reviews

One of the best books of the year according to:

The Times
Fortune
Financial Times
Inc.
Economist
Newsweek

_____ 'Brilliant . . . Vivid reporting and electric story-telling.'
Ashlee Vance, author of Elon Musk

'Deeply sourced . . . A compelling tale of app jealousy.'
Financial Times

'Frier captures the power Instagram came to wield in society even among those who didn't use it.'
Washington Post

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