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Nincompoopery : Why Your Customers Hate You--and How to Fix it - John R. Brandt

Nincompoopery

Why Your Customers Hate You--and How to Fix it

Author: John R. Brandt
Narrated by: John R. Brandt

MP3 CD Published: 16th July 2019

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Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.

Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve. 

Can't anybody change this? CEO and award-winning business writer John R. Brandt says we can. In Nincompoopery: Why Your Customers Hate You--And How to Fix It, he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. More importantly, he offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.

Brandt has worked with hundreds of companies to help them outwit competitors, and in the blunt (and funny) Nincompoopery, he shares his unique blueprint for success. It usually starts by asking a simple question or two, such as

  • Why should our customers have to rekey their data multiple times to make a single purchase?
  • Why are there four levels of approval just to order basic supplies?
  • Why can't we get qualified candidates for open positions, or provide new employees with decent training?
  • In short: How did we become such nincompoops? And when will we stop? 

Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side. Enjoy!

ISBN: 9781978677821
ISBN-10: 1978677820
Audience: General
Format: MP3 CD
Language: English
Published: 16th July 2019
Publisher: Brilliance Corporation
Country of Publication: US
Dimensions (cm): 16.51 x 13.34  x 1.27
Weight (kg): 0.07
Edition Type: Unabridged

Earn 78 Qantas Points
on this Audio Book