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News for a Change : An Advocate's Guide to Working with the Media - Lawrence M. Wallack

News for a Change

An Advocate's Guide to Working with the Media

Paperback

Published: 18th June 1999
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News for a Change</B> provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power. </P>

Foreword
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention
Thinking Like an Advocate
Shaping the Story
Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet
Evaluating Your Media Efforts
Conclusion
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761919247
ISBN-10: 0761919244
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 168
Published: 18th June 1999
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 27.9 x 21.5  x 1.27
Weight (kg): 0.41