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New Wave Vision - Hayden Cox


Published: 1st October 2016
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Hayden Cox started his surfboard business Haydenshapes at the age of 15 while still at school and there were many who doubted he could succeed. Today he is an award winning designer and entrepreneur who has successfully turned his childhood passion and business into a bestselling international brand.

With award-winning writer Malcolm Knox, Hayden Cox tells the story of the building of his business, from his humble beginnings on the Northern Beaches of Sydney to the heights of the global brand that it is today. His unique approach to business and his determination to modernise an entire industry led directly to his invention of a patented technology, FutureFlex, and the world’s top selling surfboard, made him the youngest major surfboard designer on the planet. Through his brand, Hayden has also collaborated on exclusive design projects with some of the world’s most influential names and designers such as Alexander Wang and Audi.

New Wave Vision is a unique journey of growing and building a business – even in the most fickle or dire of circumstances. Hayden’s story explores what goes on behind the scenes, the lessons, the mistakes, how to back yourself and train your mind to think bigger than what you see around you.

Beautifully designed and with contributions from some of the world’s most successful creative minds like skater and entrepreneur Tony Hawk, fashion visionary Karen Walker, Oakley founder Jim Jannard, Google Maps co-founder Noel Gordon and Aesop founder Dennis Paphitis, New Wave Vision reveals the crucial principles that help inspire and create groundbreaking products and businesses. As Hayden writes, ‘Don’t just focus on what is happening now. Switch gears and figure out what comes next…’

About the Author

Hayden Cox is an award winning Australian entrepreneur and the owner, director, and founder of Haydenshapes Surfboards, the bestselling global surfboard brand celebrated for its patented, innovative technology, FutureFlex. With offices and manufacturing in both Australia and USA, Haydenshapes is distributed across seventy countries, with 600-plus retailers worldwide. As founder of the business and designer and inventor of FutureFlex.

Cox has collaborated in design projects with Alexander Wang and Audi, and is the winner of numerous design awards—in 2014, Surfboard of the Year in the Australian Surf Industry Awards for his Hypto Krypto surfboard; the Innovative Design Award in the inaugural Australian Good Design Awards for his FutureFlex Technology; and the Worlds #1 Selling Surfboard for Stab Magazine.

In 2012 Cox was winner of ABC’s New Inventors Program, and in 2011 he won News Limited’s Young Entrepreneur of the Year...


Great book


Great book, very insightful if you are interested in surfboard shaping or starting your own business.

Jan Juc



5.0 1


Praise for Hayden Cox and Haydenshapes -'A young Australian inventor who has reshaped surfboard technology for the better' - GQ Magazine;' A hip quantum physicist. He buzzes with numbers, degrees, fibre weaves, parabolas.' - Surfing Magazine; 'Hayden has become one of the most prolific shapers and ideas men in the country. But he's not finished yet.' - Stab Magazine; 'FutureFlex is like a Ferrari'- Tom Carroll, World Champion Surfer;' Hayden Cox's surfboards are world leaders' -- The Sydney Morning Herald; 'An Aussie surf star' -- Elle Magazine

ISBN: 9781925310603
ISBN-10: 1925310604
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 344
Published: 1st October 2016
Publisher: Simon & Schuster Australia
Country of Publication: AU
Dimensions (cm): 24.3 x 16.0  x 2.8
Weight (kg): 0.72