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New Money, Nice Town : How Capital Works in the New Urban Economy - Leonard Nevarez

New Money, Nice Town

How Capital Works in the New Urban Economy

By: Leonard Nevarez

Hardcover | 25 October 2002 | Edition Number 1

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The last dozen years has seen the blossoming in America of a new type of city - the "quality of life city." Small to mid-sized cities like Boulder, Santa Barbara, Portland, Austin, and many others feature progressive politics and strict environmental regulations, yet have been very successful in attracting the investment and firms associated with the "new economy." For a variety of reasons, rapidly growing and innovative sectors like software, entertainment, and tourism all see this type of city as an ideal place to locate. In "New Money, Nice" "Town," Leonard Nevarez investigates three archetypal "lifestyle" cities on the Southern California coastline that have been successful in attracting such firms. He shows that a new urban political economy and social life is emerging, with major ramifications for the shape of corporate power and local politics in contemporary America. The ways corporations locate and intervene in cities has changed in important ways, revealing a new dependence on places that offers both progressive possibilities and new sources of urban insecurity. "New Money, Nice Town" will be valuable for anyone concerned about the far-reaching social and political impact of a "new economy" based on knowledge production and amenity consumption.
Industry Reviews

"New ideas, nice title. Useful background for illuminating relations between business and local politics." -- Future Survey
"A detailed, thoroughly researched work on the new 'softer' face of corporate power in the emerging era of Creative Capitalism. Leonard Nevarez provides a comprehensive, well-written account of how corporations in software, entertainment and tourism shape communities and influence urban politics in light of their new needs to harness and mobilize skilled and talented people." -- Richard Florida, author of The Rise of the Creative Class
"The dot-com bubble has burst, but a new economy increasingly devoted to production of ideas and services is still very much with us, and is continuing to transform our cities and politics. Leonard Nevarez understands this well, and his book is one of the first efforts to gauge the impact of this new economy on our social and political lives." -- John B. Judis, author of The Paradox of American Democracy and co-author of TheEmerging Democratic Majority
"A marvelously nuanced account of how the politics and policies of Californian cities are being reorganized through the growth of IT, entertainment, and toursim sectors. This book is well worth reading and then applying the analysis to very many changing cities across the world." -- John Urry, author of Consuming Places and Sociology Beyond Societies
"Leonard Nevarez brilliantly describes the impact of recent economic transformations on the politics of local development. Examining the effect of multi-national, technologically advanced, and 'flexible' businesses in three Californian localities, he develops a theoretical argument connecting the global and local that transcends the particularities of his specific case studies. All in all, a fascinating book that opens up new areas of analysis and research." -- Susan Feinstein, author of TheCity Builders and co-editor of Divided Cities
"New Money, Nice Town is a tour de force." -- Michael Indergaard, St. John's University, City & Community

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