| List of Figures | p. ix |
| List of Tables | p. xi |
| Introduction: Party Transformation | p. xv |
| The Blair Project: Setting the Context | p. 1 |
| Preparing for government: the Kinnock reforms, 1983-1992 | p. 4 |
| Preparing for government: the Smith interregnum, 1992-1994 | p. 6 |
| Preparing for government: the Blair reforms, 1994-1997 | p. 8 |
| Political objectives and commitments | p. 9 |
| The Labour government, 1997-2001 | p. 13 |
| Organizational reforms in the Labour Party | p. 19 |
| Attitudes to the Blair government | p. 26 |
| The Grassroots Members: Who Are They? | p. 31 |
| The recruitment and growth of the membership | p. 31 |
| A demographic profile of party members | p. 34 |
| 'Old' and 'new' Labour Party members | p. 40 |
| Labour members and voters in 1997 | p. 44 |
| The Grassroots: What Do They Believe? | p. 49 |
| The political attitudes of party members | p. 50 |
| Party strategy | p. 59 |
| Law and order | p. 62 |
| Post-materialism | p. 65 |
| Europe | p. 69 |
| Labour members, activists and voters | p. 73 |
| What Do They Do? | p. 77 |
| The contact dimension of activity | p. 78 |
| The campaigning dimension of activity | p. 82 |
| The representation dimension of activity | p. 83 |
| Donating money and party activity | p. 85 |
| Explaining the decline in activism | p. 89 |
| The general incentives model | p. 89 |
| The evidence for the general incentives theory | p. 93 |
| Changing incentives for activism | p. 105 |
| Conclusions | p. 108 |
| Activism and Campaigning in the New Labour Party | p. 111 |
| Introduction | p. 111 |
| Debates about campaign effects in 1997 | p. 114 |
| The evidence on local campaigns in 1997 | p. 117 |
| Modelling the effects of campaigning on the vote in 1997 | p. 121 |
| Simulating the influence of campaigning on the seats won | p. 133 |
| Discussion and conclusions | p. 135 |
| The Simulation Model | p. 136 |
| What Do the Members Think of the Party and the Government? | p. 139 |
| Introduction | p. 139 |
| Members' images of the Labour Party, 1990 to 1999 | p. 140 |
| Voters' images of the Labour Party, 1987 to 1997 | p. 148 |
| Members' attitudes to the modernization strategy | p. 150 |
| Members' attitudes to their own role in the party organization | p. 156 |
| Members' perceptions of the performance of Labour in office | p. 160 |
| Conclusions | p. 166 |
| Conclusions | p. 167 |
| The key findings and their implications | p. 168 |
| Future models of party organization | p. 170 |
| The decline in Labour's core electoral support in 2001 | p. 177 |
| Labour's future | p. 181 |
| Conclusions | p. 184 |
| Appendix | p. 187 |
| Notes | p. 189 |
| Bibliography | p. 193 |
| Index | p. 199 |
| Table of Contents provided by Syndetics. All Rights Reserved. |