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New Ideas About New Ideas : Insights On Creativity From The World's Leading Innovators - Shira P. White

New Ideas About New Ideas

Insights On Creativity From The World's Leading Innovators

Paperback Published: 1st January 2003
ISBN: 9780738207803
Number Of Pages: 352
For Ages: 18+ years old

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In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mind-set and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

Prefacep. vi
Introduction: Sizzling Spaces: Making Innovation Happenp. 1
Spark Soup: Where Innovation Beginsp. 23
Bubbling: New Approaches to Idea Developmentp. 51
Bargaining with the Future: The Valuation Strugglep. 93
Going Live: Bringing New Ideas to Lifep. 131
Integrated Circuitry: Mechanisms of Innovation Actionp. 173
Rocket Design: Innovating the Organizationp. 215
Making an Apple Pie: Beyond the Organizationp. 267
Featured Organizations and Individual Profilesp. 297
Notesp. 311
Creditsp. 317
Indexp. 319
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780738207803
ISBN-10: 0738207802
Audience: Professional
For Ages: 18+ years old
For Grades: 11+
Format: Paperback
Language: English
Number Of Pages: 352
Published: 1st January 2003
Country of Publication: US
Dimensions (cm): 21.0 x 14.0  x 2.54
Weight (kg): 0.4
Edition Number: 1