A guide to creating copy that connects with customers--and makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
"Net Words" explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Series: Marketing/Sales/Advertising & Promotion
Number Of Pages: 224
Published: 17th December 2001
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 21.5 x 14.0
Weight (kg): 0.37
Edition Number: 1