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My Life in Advertising and Scientific Advertising : Advertising Age Classics Library - Claude Hopkins

My Life in Advertising and Scientific Advertising

By: Claude Hopkins

Paperback | 1 February 1966 | Edition Number 1

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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