My Life in Advertising and Scientific Advertising - Claude Hopkins

My Life in Advertising and Scientific Advertising

By: Claude Hopkins

Hardcover | 1 February 1966

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This book explores the meaning of leisure in the context of key social formations of our time. Chris Rojek brings together the insights of feminsim, Marxism, Weber, Elias, Simmel, Nietzsche and Baudrillard to produce a survey - and rethinking - of leisure theory. At the same time he presents a radical critique of the traditional 'centring' of leisure, on 'escape', 'freedom' and 'choice'. Revealing how leisure practices have responded to living in a risk society, he shows that 'free' time becomes something very different when simulation and nostalgia lie at the heart of everyday life.

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