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Mutually Beneficial : The Guardian and Life Insurance in America - Robert E. Wright

Mutually Beneficial

The Guardian and Life Insurance in America

Hardcover Published: 1st July 2004
ISBN: 9780814793978
Number Of Pages: 512

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Mutually Beneficial tells the story of the evolution of The Guardian Life Insurance Company of America, one of the most important life and health insurers in the history of the U.S. economy and life insurance industry. Relying on exclusive access to the company's archives, interviews with its current executive officers, the public record, and scholarly articles and monographs, Robert E. Wright and George David Smith provide a strategic analysis of Guardian, from its founding to its standing in the insurance world today.

Mutually Beneficial also describes the origin of Guardian's distinctive approach to business-its corporate culture and policy-and how these principles flow from the ethical and business precepts of its founders. By rigorously attending to its policyholders as a matter of practice as well as principle, Guardian has long been one of the most consistently profitable life insurance firms as measured by return on net wealth. This unique history will be of interest to anyone in the insurance business, as well as financial and economic professionals.

Industry Reviews

"(Wright and Smith) have written a remarkably lucid and elegantly organized history that keeps the major themes in view, even while discussing the minutiae of crafting and marketing various new insurance products or of managing the firm and its investment portfolio. As the authors themselves point out, the history of life insurance has not attracted much serious scholarship or inspired writing. Fortunately, Mutually Beneficial has both. It integrates the Guardian's career into a wider account of the American life-insurance business and American economic history more generally, and it manages to do so with a light touch."

-Geoffrey Clark, Harvard Business History Review

ISBN: 9780814793978
ISBN-10: 0814793975
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 512
Published: 1st July 2004
Country of Publication: US
Dimensions (cm): 22.86 x 15.88  x 3.18
Weight (kg): 0.52