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Multivariate Data Analysis : Pearson New International Edition : 7th Edition - Joseph F. Hair

Multivariate Data Analysis

Pearson New International Edition : 7th Edition

Paperback Published: 27th July 2013
ISBN: 9781292021904
Number Of Pages: 740

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For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. 

The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

  • I    Introduction
  • II     Preparing For a MV Analysis
  • 2    Examining Your Data
  • 3    Factor Analysis
  • III    Dependence Techniques
  • 4    Multiple Regression Analysis
  • 5    Multiple Discriminate Analysis and Logistic Regression
  • 6    Multivariate Analysis of Variance
  • IV    Interdependence Techniques
  • 7  Cluster Analysis
  • 8  Multidimensional Scaling and Correspondence Analysis
  • V    Moving Beyond the Basic Techniques
  • 9  Structural Equation Modeling: Overview
  • 10  Appendix – SEM
  • 10a  CFA: Confirmatory Factor Analysis
  • 11  Appendix – CFA
  • 11a  SEM: Testing A Structural Model
  • 12  Appendix – SEM
  • 12a  Conjoint Analysis
  • A    Basic Stats

ISBN: 9781292021904
ISBN-10: 129202190X
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 740
Published: 27th July 2013
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 27.7 x 21.6  x 3.3
Weight (kg): 1.6
Edition Number: 7

Earn 249 Qantas Points
on this Book