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Multimodal Discourse : The Modes and Media of Contemporary Communication - Gunther;van Leeuwen,Theo Kress

Multimodal Discourse

The Modes and Media of Contemporary Communication

Paperback Published: 29th June 2001
ISBN: 9780340608777
Number Of Pages: 152

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"Multimodal Discourse" outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialized jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, "design thinking" and "production thinking", the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?

Industry Reviews

"Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated world in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundational theory
of how meaning is made in this period of increasing semiotic fragmentation and cross-over."--Ron Scollon, Professor of Linguistics, Georgetown University

Prefacep. vii
Introductionp. 1
Discoursep. 24
Designp. 45
Productionp. 66
Distributionp. 86
Issues for the multimodal agendap. 111
Referencesp. 134
Indexp. 139
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780340608777
ISBN-10: 0340608773
Series: Hodder Arnold Publication
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 152
Published: 29th June 2001
Country of Publication: US
Dimensions (cm): 23.6 x 15.6  x 0.3
Weight (kg): 0.35
Edition Number: 1