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Multimodal Discourse Analysis : Systemic Functional Perspectives - Kay O'Halloran

Multimodal Discourse Analysis

Systemic Functional Perspectives

By: Kay O'Halloran (Editor)

Hardcover

Published: 1st March 2004
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Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

'This makes a good contribution to understanding how multimodality is being developed differently within different contexts...this edited volume serves to extend the theoretical tools of systemic functional linguistics as well as the scope of linguistic research objects.' Cary Jewitt, Institute of Education, London, UK innovative, illustrative, exploratory and challenging. The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning. A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues. Linguist List, 16.314, 2/1/05 'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff

Introductionp. 1
Three-dimensional material objects in space
Opera Ludentes: the Sydney Opera House at work and playp. 11
Making history in From Colony to Nation: a multimodal analysis of a museum exhibition in Singaporep. 28
A semiotic study of Singapore's Orchard Road and Marriott Hotelp. 55
Electronic media and film
Phase and transition, type and instance: patterns in media texts as seen through a multimodal concordancerp. 83
Visual semiosis in filmp. 109
Multisemiotic mediation in hypertextp. 131
Print media
The construal of Ideational meaning in print advertisementsp. 163
Multimodality in a biology textbookp. 196
Developing an integrative multi-semiotic modelp. 220
Indexp. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780826472564
ISBN-10: 0826472567
Series: Open Linguistics
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 1st March 2004
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.54
Edition Number: 1