Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
'This makes a good contribution to understanding how multimodality is being developed differently within different contexts...this edited volume serves to extend the theoretical tools of systemic functional linguistics as well as the scope of linguistic research objects.' Cary Jewitt, Institute of Education, London, UK
innovative, illustrative, exploratory and challenging. The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning. A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues. Linguist List, 16.314, 2/1/05
'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff