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Multimodal Communication : A Social Semiotic Approach to Text and Image in Print and Digital Media - May Wong

Multimodal Communication

A Social Semiotic Approach to Text and Image in Print and Digital Media

By: May Wong

Hardcover Published: 8th May 2019
ISBN: 9783030154271
Number Of Pages: 192

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


ISBN: 9783030154271
ISBN-10: 3030154270
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 8th May 2019
Country of Publication: CH
Dimensions (cm): 21.01 x 14.81  x 1.27
Weight (kg): 0.4

Earn 205 Qantas Points
on this Book