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Motivation of Workers on Microtask Crowdsourcing Platforms : T-Labs Telecommunication Services - Babak Naderi

Motivation of Workers on Microtask Crowdsourcing Platforms

T-Labs Telecommunication Services

Paperback Published: 4th June 2019
ISBN: 9783319891989
Number Of Pages: 112

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This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker's decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

ISBN: 9783319891989
ISBN-10: 3319891987
Series: T-Labs Telecommunication Services
Audience: General
Format: Paperback
Language: English
Number Of Pages: 112
Published: 4th June 2019
Country of Publication: CH
Dimensions (cm): 23.39 x 15.6  x 0.69
Weight (kg): 0.19

Earn 331 Qantas Points
on this Book