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Motion Graphics: Principles and Practices from the Ground Up : Principles and Practices from the Ground Up - Ian ;Beare,Peter Crook

Motion Graphics: Principles and Practices from the Ground Up

Principles and Practices from the Ground Up

Paperback Published: 17th December 2015
ISBN: 9781472569004
Number Of Pages: 208

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Motion Graphics acts as a primer by arming designers with a wide understanding of the discipline and a familiarity with the core principles, concepts and terminology.

Part 1 introduces the 'tool set' that a motion graphics practitioner needs to get to grips with - file formats, video cameras, key software programs (free and commercial), 2D, 2.5D and 3D space. This first half of the book introduces and underpins the skills and principles of graphic production and motion graphic design.

Part 2 explores the process and workflow a motion graphics designer goes through, whether they are a sole producer or part of a larger team. This second half of the book focuses on the specific skills and techniques used within motion graphics production, building on the tools introduced in Part 1.

Interspersed throughout are a range of international case studies, supported by practitioner interviews packed with advice for progression into the motion graphics industry and producing an original portfolio of work.

Industry Reviews

Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas. -- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US
Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. * Stephen Hibbert, University of Huddersfield, UK *

INTRODUCTION: .What do we mean by motion graphics?.The difference between motion graphics and animation.The difference between motion graphics and VFX. .PART 1: CONCEPTS..Chapter 1: Tools .The 'video' camera, The 'stills' camera, Video formats, Still image formats, Computer software-commercial, Computer software- free, Traditional art/ design materials, The low tech approach: Lego, Google Street View, phones, Case study 1: The title sequence..Chapter 2: The image. The pixel, Design elements- text, shape, line, texture, Tone (monochrome), Colour (human), Colour (RGB), Raster/ vector, Type, Design principles- alignment, contrast, repetition, proximity, Case study 2: Infographic. .Chapter 3: Space. Describing objects in space, 2D motion, 2.5 dimensions, 3D modelling, Stereoscopic 3D, Immersive environments (VR), Aspect ratio, Case study 3: Advertising/ brand awareness. .Chapter 4: Time. Frames/ keyframes, Frame rate, Time lapse and high speed (slow motion), Animation-frame by frame, Animation-tweening, Stop motion, Timeslice, Motion in time and space, Case study 4: Kinetic typography, Exercise 2: Planning an animation. ..PART 2: PROCESS..Chapter 5: Putting the pieces together. Compositing, Blending modes, Keying, Matting, Masking, Opacity, Colour Adjustment, Sound, Case study 5: Music video. .Chapter 6: Recording and recreating motion. The virtual camera, Rotoscoping, Motion Tracking - capturing the camera move in 2D, Match Moving - recreating the camera move in 3D, Motion Capture - capturing performance data in 3D, Case study 6: Motion capture, Exercise 3: Rotoscoping. .Chapter 7: Process - Planning. Ideas - audience, Ideas - sketchbooks, Ideas - collecting inspiration, The design process, The workflow pipeline, Content acquisition - resourcefulness. .Chapter 8: Process- Production. Shooting Video , Media management, Prototyping, Output - codecs & video standards, Working with others, Copyright, Case study 7: Agency profile..Glossary.Acknowledgements

ISBN: 9781472569004
ISBN-10: 1472569008
Series: Required Reading Range
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 208
Published: 17th December 2015
Publisher: Bloomsbury Publishing
Country of Publication: GB
Dimensions (cm): 26.7 x 19.6  x 1.4
Weight (kg): 0.76
Edition Number: 1

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