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Moderating Focus Groups : Focus Group Kit - Richard A. Krueger

Moderating Focus Groups

Focus Group Kit

Paperback

Published: 1st September 1997
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Published: 24th July 1997
Format: ePUB
$71.95

<P>This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills. </P>

Preface
About This Book
Guiding Principles of Moderating
What You Need to Do
Before the Focus Group
What You Need to Do
During the Focus Group
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761908210
ISBN-10: 0761908218
Series: Focus Group Kit : Book 4
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 136
Published: 1st September 1997
Country of Publication: US
Dimensions (cm): 28.4 x 20.93  x 0.84
Weight (kg): 0.33