Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Series: Quantitative Applications in the Social Sciences
Tertiary; University or College
Number Of Pages: 88
Published: 1st August 1985
Country of Publication: US
Dimensions (cm): 21.59 x 13.72
Weight (kg): 0.09