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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) : New, Engaging Titles from 4ltr Press - Charles Lamb

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)

New, Engaging Titles from 4ltr Press

Book with Other Items Published: 25th January 2018
ISBN: 9781337407588
Number Of Pages: 400

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Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

Industry Reviews

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools."
"The online help was great. The games made it so it wasn't boring and I retained more of the information."
"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. Endnotes. Index. Student/Instructor Review Cards.

ISBN: 9781337407588
ISBN-10: 1337407585
Series: New, Engaging Titles from 4ltr Press
Audience: Tertiary; University or College
Format: Book with Other Items
Language: English
Number Of Pages: 400
Published: 25th January 2018
Publisher: Cengage Learning, Inc
Country of Publication: US
Dimensions (cm): 27.5 x 21.5  x 2.0
Weight (kg): 1.01
Edition Number: 12
Edition Type: Revised

Earn 179 Qantas Points
on this Book