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Mister Swatch : Nicolas Hayek and the Secret of Success - Jutg Wegelin

Mister Swatch

Nicolas Hayek and the Secret of Success

By: Jutg Wegelin, Sophie Leighton (Translator)

Hardcover

Published: 1st July 2010
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After the global economic collapse, creative enterpreneurs are once more seen as the solution to the business of making commerce pay, and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek.

But how did this self-made man's flamboyant career begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? All these questions, and more, are explored in a biography by Jurg Wegelin that is as critical as it is entertaining.

Hayek has the Midas touch. He is considered the wunderkind of free enterprise; Franco Cologni, former head of luxury-goods brand Richemont, called him `the god of the watch Industry'; he is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely Hayek's own creation. Important chapters in his life have remained a mystery until now: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, his true role in the success of Swatch.

Jurg Wegelin has kept track of Hayek's business affairs for 30 years. He has travelled to the Lebanon, interviewed many of his competitors, along with politicians and former colleagues, and has closely examined Hayek's public relations machinery and leadership style. The result is the first comprehensive biography of one of the most charismatic entrepreneurial personalities of our times.

Prefacep. vii
Severed Roots - Hayek's Childhood and Youth in Lebanonp. 1
A Sharp Eye and Strong Gut Instincts - Forming Hayek Engineeringp. 20
The Leopard Report - how Hayek Tried to Teach the Army to Make Savingsp. 35
Ticking Faster than the Rest - the Decline and Rescue of the Watch Industryp. 45
Who Invented It? The Paternity Test for the Swatchp. 63
The Thin Air on the Way to the Top - How the Successful Hayek and Thomke Duo Came to an Endp. 83
The Great Man is Sufficient unto Himself - the Watch Magnate Reinforces his Dominancep. 98
Enough is Never Enough - Hayek's Luxury Problem and His Move into the Top Leaguep. 106
Who Dares Wins - the Setbacks in Hayek's Careerp. 115
The Contrarian Thinker - Hayek's Socio-political Standpointp. 123
The Family Express - Hayek's Plans for his Company's Futurep. 140
Hayek's Balance Sheet - a Watch Emporium on a Firm Foundationp. 152
Indexp. 160
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781853432088
ISBN-10: 1853432083
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 182
Published: 1st July 2010
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.27
Weight (kg): 0.4