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Misbehaving : The Making of Behavioural Economics - Richard H. Thaler

Misbehaving

The Making of Behavioural Economics

Paperback Published: 18th July 2016
ISBN: 9780241951224
Number Of Pages: 432

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Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

About the Author

Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago's Graduate School of Business where he director of the Center for Decision Research. He is also a Research Associate at the National Bureau of Economic Research where he co-directs the behavioral economics project. Professor Thaler's research lies in the gap between psychology and economics. He is considered a pioneer in the fields of behavioral economics and finance.

He is the author of numerous articles and the books Misbehaving: The Making of Behavioral Economics; Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein), The Winner's Curse, and Quasi Rational Economics and was the editor of the collections: Advances in Behavioral Finance, Volumes 1 and 2. He also wrote a series of articles in the Journal of Economics Perspectives called: "Anomalies". He is one of the rotating team of economists who write the Economic View column in the Sunday New York Times.

Industry Reviews

Wildly disruptive -- Michael Lewis * Bloomberg *
Gripping... a novelised intellectual history, replete with heroes and villains, triumphs and disasters, conflicts and comradeship... Thaler is a brilliant scholar, endlessly curious, empirically inclined and public spirited * Guardian *
Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler -- Malcolm Gladwell
A long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff -- Bryan Appleyard * Sunday Times *
Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader... a good book about an important topic -- Daniel Finkelstein * The Times *
Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines -- Jonathan A. Knee * New York Times *

A great starting point

5

An extremely well written and informative book. Thaler makes great use of wit and humour to put an entertaining spin on behavioral economics. This text is a great starting point if you want an introduction to the topic and provides plenty of references for further reading.

Melbourne

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Misbehaving

5.0 1

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ISBN: 9780241951224
ISBN-10: 0241951224
Audience: General
Format: Paperback
Language: English
Number Of Pages: 432
Published: 18th July 2016
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 19.7 x 12.9  x 2.8
Weight (kg): 0.31
Edition Number: 1

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