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Mid Century Ads : Bibliotheca Universalis - Heimann Jim ; Heller Steven

Mid Century Ads

Bibliotheca Universalis

Hardcover Published: 9th April 2015
ISBN: 9783836556323
Number Of Pages: 720

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Mad for ads: Advertising for the Space AgeGleaned from thousands of images, this book offers thebest of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns painta fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything fromguns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once anevocative period piece and a showcase of design innovationand advertising wit.

Industry Reviews

"If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection."
"...an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor."
"This bumper book offers the best of American print advertising from the 1950s and 1960s - and it's likely to appeal to fans of Mad Men."

ISBN: 9783836556323
ISBN-10: 3836556324
Series: Bibliotheca Universalis
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 720
Published: 9th April 2015
Publisher: TASCHEN AMER LLC
Country of Publication: DE
Dimensions (cm): 20.32 x 14.99  x 4.32
Weight (kg): 1.26

Earn 65 Qantas Points
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